IN THE SPOTLIGHT:

How to write a resume

There's no one acceptable format for a PR resume (its content is much more important than its style), but here are a few guidelines:

  • Make it brief (one page should be plenty), informative, accurate, consistent in structure, and simple. It's true that gaudy resumes with bright paper, photos and outlandish fonts do attract attention -- but for all the wrong reasons.
  • Include your name, address, phone number and e-mail address at the top, followed by a section that lays out your college and work/activities in reverse chronological order, including dates (high school experiences usually are not relevant after your freshman year of college).
  • If you speak a foreign language at least conversationally, list it as a skill. Many employers are keenly interested in your ability to communicate in other languages -- especially Spanish.
  • It's usually unnecessary to state an objective at the top, but if you do, don't indicate that you're interested in public relations as well as in teaching. That sort of uncertainty about your commitment to PR may land you on the discard pile.
  • Include your cell phone number if you have one -- you'll want to be as accessible as possible to internship coordinators who are considering your application.
  • If you're using a goofy e-mail address that seemed cool when you created it in the 7th grade, it might be time for a new one that's more straightforward. Similarly, make sure that voicemail and answering-machine greetings sound mature and professional. Don't give internship coordinators reason to doubt whether you're ready for their workplace.