IN THE SPOTLIGHT:

Why do a PR internship?

If you're interested in working in public relations after you graduate, doing an internship while you're in college is an absolute must. You can likely get academic credit for it. You may even get paid for it.

Most importantly, you will gain valuable hands-on experience that will impress employers and give you an edge over other applicants when you're applying for your first job after college.

"Internships let you see how you like the work, and how the work likes you," says Steven Van Hook, publisher of All About Public Relations. "'Intern' may not be the most glamorous title in an office, but if you find the right opening, you can try your hand to write press releases, stage media events, launch a public relations campaign, design a brochure, develop website content. Show your stuff and make your mark. Develop media contacts. Meet the movers and shakers in your community."