IN THE SPOTLIGHT:

How to Make a Newsletter

Using just Microsoft Word, you can easily develop a newsletter focusing on an organization, school, club, team, cause or company. To save money, save it as a PDF and email it to your readers. Here’s how to create a simple, but effective 2-page newsletter…

Quick Lesson


Technical Specifications
We recommend the following items be contained within a 2 page newsletter:
  • Banner with a catchy title, description (e.g. newsletter of organization X) and date (e.g. Fall 2012).
  • Newsletter organized within two or three columns, with a line between the columns considered as optional.
  • At least two visuals (including at least one photo) appropriately sized, suitably positioned, and related to content. Wrap the text tight around one of the graphics. Be sure to credit sources of visuals.
  • At least one textbox to serve as a callout to highlight the information or to feature a quote.
  • At least three short articles with headlines
  • A masthead containing information about who wrote the newsletter and how they can be contacted
  • Both pages must be completely filled. There should not be any extraneous white space. Since it’s only two pages, you don’t need a table of contents and since it’s being e-mailed you don’t need a mailing panel.

Tips
  • Plan ahead. Think about your overall purpose and goal.
  • Carefully use headlines, graphics, drop capitals, fonts, textboxes with callouts, colors, and white space to capture the reader's attention and enhance readability. Readability is the key.
  • Spell check your work. Grammar check your work as well. Keep in mind who is your audience and adjust your writing style accordingly.
  • As a writer, keep in mind the overall purpose of the newsletter and how your article contributes to that purpose. Remember the first rule of news reporting... the first sentence or two should answer these key questions: who, what, where, when, why, and how. The first paragraph is the most important paragraph. Successive paragraphs are an elaboration on the first paragraph, and each successive paragraph is less in importance than the one preceding it. This helps make editing easier when you must deal with space limitations.
Sample e-Newsletter
Click here to enlarge

Researching Your Newsletter
Thinking about the answers to these questions will help you better plan your newsletter:
  • What is the purpose of your newsletter?
  • What will you call your newsletter?
  • Who are your readers? What are their e-mail addresses?
  • What types of articles will you include (must be at least 3 ideas)?
  • Who will you interview for those articles? Have you scheduled your interviews?
  • What types of visuals will you include?